Appealing to my target audience

The Model
I am going to be using a male student for my model, and he is going to be wearing casual but nice clothes. I want him to look casual so we get the idea of him being a student, but the fact that he is wearing nice clothes shows the whole fashion part of the magazine as it is going to include tips on what to wear to college. It'll be a shoulder and head shot and he will most likely be smiling, or pulling a friendly looking face to invite people into the magazine.

Colour, Layout and Font
I was thinking of using the colours black and red for the text. I thought this would be a good idea as using all different can give a childish approach to the magazine, making college students not want to read it. Also, the red and black will stand out and catch the eye of the reader. I'm not too sure about how I am going to layout my magazine cover and contents, but I was thinking of having the model in the centre of the page, with text around the shape of his head and shoulders so it is easy to read. For the contents page I was thinking of having images dotted around the page with the contents pages listed down the side, or maybe shaping the pictures for a more fun, interesting effect for students that are looking for something a more exciting. I am uncertain of what font I am going to use at the moment, although for the headline I will most likely use a very bold, clear font that is easy to see but classy at the same time. I think this will appeal to my audience as the classiness but boldness is what students are attracted too.

Masthead
I was thinking of having the masthead black, but with a hint of red but I'm not sure. I want my magazine to be called 'student survival' so straight away you can see that it is aimed at students and the 'survival' almost gives the impression that you must have it to see what you might be missing out on when it comes to college. I like this colour combination because it's very sophisticated looking, simple, but classy. I think this will appeal to my audience because it's not too childish looking and I think students will be attracted to the classy, sophisticated look.

Use of Language
For my magazine cover and contents page, I am going to make sure that I do not waffle or write paragraphs of text in it, especially as students, including me, would not like to look at a magazine to find chunks of writing. I will most likely be using pull out quotes and coverlines dotted around the cover to keep the stories short but intriguing.

Content
The coverlines of my magazine cover are going to be in red and black, again because this looks classy and sophisticated and not childish. I'll make sure I don't write too much because this will feel like a drag for the students to read, whereas if it's short and snappy students are able to walk past and have a glimpse of what the magazine includes.