Friday, 30 December 2011

Performers and Casting

Time Management

Audience Research 2

To find out if my audience liked my rough sketches I posted images of them on face book and tagged all the people in my focus group so they could comment on what they think. 



Planning: First drafts


Front cover of magazine 
Contents Page of magazine 
Double page spread for magazine 

Wednesday, 28 December 2011

Audience focus group

My audience focus group consists of 6 people, that are all interested in classical music and are my friends. They have also agreed to be involved in the making of my Classical music magazine aimed at teenagers.

TOM BALDWIN (below)
Age: 17 enjoys playing piano, reading, socializing and fashion. He is also very much into classical music such as Mozart.














MARTIN WELSBY (right)

Age: 17 Interested in browsing the internet, collecting
stamps, reading and spending time with friends and family.




                                                                                   
BILLY FRANCIS (below)

Age: 17 Favourite hobby is playing piano and guitar, enjoys listening to music and taking part in plays and musicals.














CARLA HUGHES (right)
Age:17 Very much into photography, hair and beauty, singing and playing guitar




MIRIAM DOWNER (Left)



Age 17: Enjoys socialising and listening to music. Very much into fashion and her favourite hobby is collecting vintage comics and retro antiques.







JESS GOODALL (right)

Age: 17 Favourite hobby is art, likes to read and make clothing. Also very interested in classical music.

Monday, 19 December 2011

Audience research

Detailed Research into Forms and Conventions

Classical Magazine - Gramophone
After looking at this magazine, I would say that it is aimed at people aged 20 and above, especially as it uses
sophisticated language and contains photos of only adults, that are obviously interested in classical music.

The title 'Gramophone' is at the very top of the page, in block capitals, which stands out and catches the eye of the reader. It is also white, which also stands out against the blue background. It is also very sophisticated looking, which suits the audience perfectly as it looks as though it is aimed at adults. The title 'Gramophone' also links to the genre of the magazine as it is the traditional way of listening to music.


The colours that are mainly seen on the magazine are blue, white, red and black. The picture of the man playing the piano is clearly the centre of visual interest as the writing is placed around him and he fills up quite a lot of the page. The title is in sans serif, and so is the most of the text on the page apart from some areas of the page where the text is just serif.

The features you would most likely expect to see in these magazines are pictures, reviews, interviews, advertisements etc..

The magazine addresses the reader using formal language and persuasive texts to advertise certain products. Alliteration is also used, such as 'picture perfect' and 'backing beecham' to draw the reader in.


The images in the magazine are mainly pictures of people holding instruments, portraits or pictures from a photo-shoot. They look as if they have mainly been taken in symphony halls and music studios, representing the people as classical instrument players, which suit the magazine perfectly.



The contents page is very simple and sophisticated looking, especially as it is all in monochrome, and the writing is displayed in column, showing the name of the page with a quick insider to what is is about underneath. Photos are also displayed on the right hand time of the page with the title of the magazine at the very top of it.


The double page spreads include music reviews and cd reviews. This double page spread is very much laid out like a news paper double spread, as the images are quite small and the writing is in columns. This particular page includes hand drawn illustrations and page decorations.


This magazine is part of the BBC, which is also involved in Haymarket consumer, a way of segmenting the audience, to make money.









Classical Magazine - Classic FM 
Again I would say that this magazine is also aimed at people aged 20 and above, and obviously people that are interested in classical music. I think this because of the same reasons as before, the writing is again quite sophisticated and all the images are of adults.

The title 'Classic fm' straight away appeals to it's audience, as it clearly states what the magazine is about, using the word 'classical'. The fact that it the title of the magazine is in black and white, suggests that it is aimed at adults as it has more elegant look. However the 'f' is in a different font to the rest of the title, and is also in red, which adds a little creativity to it, making it less boring and a little more appealing. The font of the title is in serif, giving the impression of a more sophisticated look, especially as some of the text around it is in sans serif.
           
The colours that are mainly used on the front cover of the magazine are reds, white and black. The centre of visual interest is clearly the picture of Myleen Class as she is the largest image on the page, and we are instantly drawn to her, especially as hardly anything has been placed over the top of her so we can see her clearly. A CD is attached to the cover, and most of the text is in serif font, with certain  call outs in serif.

The kind of features included in this magazine are interviews with classical music players, Cd advertisements, DVD rates and music guides.

Again, this magazine addresses the reader using formal language and persuasive text, especially as this magazine advertises the CD that comes with it using call outs in capitals, placed inside a bright red box to catch the eye of the reader. This magazine also uses alliteration such as 'My Musical Mission.


The images in included in this magazine are mainly pictures of classical music players, posing in photo-shoots or playing instruments. It is made obvious that the people are associated with classical music as they are always dressed smartly and are either holding instruments or are standing in a music studio or symphony hall.
                                                  

Initial Research: Genre

Tuesday, 29 November 2011

Main Task: Magazines

I am going to be creating a front page, contents and double page spread for a new music magazine. The deadline for the planning and research is the 20/12/11, the production part is in for the 03/02/11 and evaluation deadline is the 24/02/11.

Monday, 28 November 2011

Targets

1) Planning was okay however there should have been a shooting schedule plan, which I will need to take into consideration for the next project.
2) Make sure that my text is not going over too many colours and thus hindering legibility
3)

Monday, 7 November 2011

Evaluation

The name of the magazine: When deciding what I wanted to call my student magazine I wanted to make sure that it is pretty obvious what the magazine is about and who it is aimed at so when people look at it they know straight away. So, I came up with the idea 'Student Survival'. I thought this was an appropriate name for the magazine as it clearly states what it is about and the 'survival' gives the idea that this magazine is essential to college students in order to know what they need to get by.
The masthead: For the masthead I decided to use the font 'impact' because it looks very bold and eye catching when it is in capitals, which draws attention to the magazine, and also doesn't look childish which is what I tried to steer away from as this may put the student off it. It's also in the colour black to match the colour scheme, which also gives the impression of a more sophisticated look, and also appears more striking against the white background. I used the font size 48 which was the largest font used on the page as the masthead is the most important, however, I made sure I didn't make it too big as this could take over the page and draw less attention to the center of visual interest, the model.
The cover star: For my magazine cover I used a student from my college aged 16 to model for the center of visual interest. The photo of him is taken from the mid-section up so we concentrate more on his face rather than his whole body. I asked him to dress how he would for a normal college day to give a more natural look to the magazine, and I thought it would be a good idea for him to be smiling whilst looking at the camera as this instantly gives a more positive feeling towards the magazine, giving it a more welcoming appeal. The lighting used was positioned so it highlighted the face naturally without creating too much shadow on one side which could make the photo look more darkened and negative.
Other colours used: The only other colours used on the front page of the magazine were red and white. I decided I only wanted to stick to the three colours because they go very well together and compliment eachother as they are all very contrasting, helping the text to stand out. I think it also makes the magazine look a lot more classy as everything is colour coordinated, which again gives a more sophisticated impression, which college students may find appealing.
Types of stories: As this magazine is aimed at college students male or female, I tried to include stories that appeal to both sexes. Music was one as this addresses both girls and boys, and is great for students as music is very popular with people of that age. For girls, I used coverlines giving advice on beauty tips as appearance is an important aspect for females who are attending college as they like to look their best. However, for the boys I included coverlines showing fashion tips and college essentials which students at that age will most likely be interested in especially as today fashion is very important and essentials for college will definitely appeal to them as they'll want to know what they may need.

I think the technology used definitely enabled me to achieve the task as it has allowed me to do many things to make my magazine look professional and real which I wouldn't of been able to do without it. It is a lot easier to produce magazine covers and content pages now with the technology we have to today, considering before we had all this everything we made by hand, which would of been a lot harder to make. When creating my magazine cover and contents page I used the internet, a digital SLR camera, Photoshop and InDesign. I found them all very useful and wouldn't of been able to do it without using them as it provided me with images and the technology to crop and re-arrange things until they're perfect.

I have learnt many things whilst using Photoshop that I had no idea how to do before, which includes cropping images of people and pasting them onto a background using the magic wand tool to rub out any unwanted background space. I learnt how to change the gradient and contrast of the image to give it the perfect lighting and  layer objects and text to make things stand out more. I also learnt how to wrap text around an image so it is visible to see without ruining the image itself. When using InDesign I learnt how to create a page with columns and insert frames and lines to give a more artistic look to the magazine. I also learnt how to change the effects of the font and colour so that everything is coordinated and matching.

I think blogging my work is a great way to keep track of what I have learnt because I am able to look back over it whenever I want and edit it if I want to change it, also, other people are allowed to see it if they want to which is also useful for when it comes to revision and looking over notes. I also think it is a great way to present my work too as you are able to write and upload any photos you want to share. I think the technology definitely helped me however there were some confusing aspects to it, which I managed to overcome.

Contents page of student magazine

Front cover of student magazine

Risk Assessment

When leaving the classroom to take the photos there are many things I need to consider and the dangers I may face. First of all I need to make sure that the camera is in safe hands, as it doesn't belong to me and could be easily broken. So when I take the photo I'm going to make sure only I am going to use it so I know it will be taken cared of. Also, when using the photography room I need to make sure no equipment in the room gets damaged, this could be any lighting equipment, stools, backgrounds etc. I also need to be aware of the dangers I may face when using the equipment and the safety of the student who will be modelling. However, I still need to be careful around any other student at the college just in case any of the equipment or the camera gets damaged, or even a student.

Planning

Photo: The photo is going to be of a student sat down against a white background from the mid-section upwards, smiling and looking at the camera.
Casting: Kris Bottrell, is the student who I am going to take photos of for the student magazine cover.
Props/Costumes: Student is going to be wearing casual clothes, for a more natural look and lighting against a white screen will be used in order to take the photo
Locations: Will be taken in the photography room, with permission of a Media Studies teacher
Times: It will be taken during one of my free's at college
Technology Issues: dslr camera will have to be borrowed off the photography department, and will have to be taken care of properly so it does not get broken. The right settings on the camera will have to be used in order to take a good photo. It will be saved on the memory card and will have to be imported into my pictures carefully without accidentally deleting any other photos on the camera that aren't mine. 

Rough sketch of ideas

Tuesday, 18 October 2011

Appealing to my target audience

The Model
I am going to be using a male student for my model, and he is going to be wearing casual but nice clothes. I want him to look casual so we get the idea of him being a student, but the fact that he is wearing nice clothes shows the whole fashion part of the magazine as it is going to include tips on what to wear to college. It'll be a shoulder and head shot and he will most likely be smiling, or pulling a friendly looking face to invite people into the magazine.

Colour, Layout and Font
I was thinking of using the colours black and red for the text. I thought this would be a good idea as using all different can give a childish approach to the magazine, making college students not want to read it. Also, the red and black will stand out and catch the eye of the reader. I'm not too sure about how I am going to layout my magazine cover and contents, but I was thinking of having the model in the centre of the page, with text around the shape of his head and shoulders so it is easy to read. For the contents page I was thinking of having images dotted around the page with the contents pages listed down the side, or maybe shaping the pictures for a more fun, interesting effect for students that are looking for something a more exciting. I am uncertain of what font I am going to use at the moment, although for the headline I will most likely use a very bold, clear font that is easy to see but classy at the same time. I think this will appeal to my audience as the classiness but boldness is what students are attracted too.

Masthead
I was thinking of having the masthead black, but with a hint of red but I'm not sure. I want my magazine to be called 'student survival' so straight away you can see that it is aimed at students and the 'survival' almost gives the impression that you must have it to see what you might be missing out on when it comes to college. I like this colour combination because it's very sophisticated looking, simple, but classy. I think this will appeal to my audience because it's not too childish looking and I think students will be attracted to the classy, sophisticated look.

Use of Language
For my magazine cover and contents page, I am going to make sure that I do not waffle or write paragraphs of text in it, especially as students, including me, would not like to look at a magazine to find chunks of writing. I will most likely be using pull out quotes and coverlines dotted around the cover to keep the stories short but intriguing.

Content
The coverlines of my magazine cover are going to be in red and black, again because this looks classy and sophisticated and not childish. I'll make sure I don't write too much because this will feel like a drag for the students to read, whereas if it's short and snappy students are able to walk past and have a glimpse of what the magazine includes.

Wednesday, 12 October 2011

My Target Audience

My magazine is going to be aimed at 16-19 year old student individualists, either male or female.
If you were the type to read my magazine you would:
-Be very interested in how you look in front of people
-Listen to music more than the news
-Spend more time on the internet than doing exercise
-Find revision a drag but still do it anyway
-Listen to unusual bands, rather than the music in the charts
-You would rather be skint and have a good social life than be rich but a home-bug

Tuesday, 11 October 2011

Initial Research 2




I think the 'Indian Student' magazine suits it's audience well for various reasons. For starters, The title 'Indian Student' shows straight away that this magazine is aimed at students, studying abroad. The young woman used as the centre of visual interest also looks quite young, and she looks like a student herself. The fact that she is wearing a pink sweater and that she is smiling draws attention to people maybe aged around 16-18 as she looks that sort of age. The subheads are in bold capitals, and are in white so that people aged around that age are able to look and see whether it includes what they are looking for. The fact that she is leant again a wall and on the phone also shows a more casual approach to the magazine, which is what students my age may be looking for so they aren't too intimidated by the magazine itself and the information.


Straight away with the 'Student Society' magazine cover you can tell that it is aimed for students around 16-18 or even higher. The centre of visual interest is a picture of a boy, wearing his own clothes, so just by looking at him we can tell he is a student to a college. The banner also suits the audience as it is in bubble writing and in a rather large font, to draw the readers in. I think it suits the audience also because it states that it is a 'free monthly magazine' in a rather young/fun looking font in a bubble. This may appeal to students as they may be quite tight on money as they are young and so the fact that it is free may encourage them to read it. A pull quote is also used in the magazine cover -"how I got my grades!" this would definitely appeal to students as their grades are very important to them and getting them may require help and support. The fact that it is in a lighter colour to the background and the outline of the text is in black means it is easier to spot. All the text is to the left as well, away from the picture of the boy to make sure the attention is drawn to either the text or the picture, and not just a blur of them both mixed together.



I would say that this magazine is aimed at people aged 16 and above. However I think the people who are more likely to read it are teenagers, or slightly older. I think this because the centre of visual interest is a picture of a man, I would say aged around 19-20. I think this suits the audience as he doesn't look too young or too old so people won't think that it isn't really suitable for them because they are the wrong sort of age. The man is wearing a red and black checker shirt. Some may think this is because it is fashionable, however I think it is also used as a way to grab the readers attention. The fact that it is bright, and the most colourful thing on the page, means people are going to catch their eye on it, especially students. This magazine cover also uses reversed out coverlines, making it easier to see as the white text is behind a black background. The text itself I think appeals to it's audience as the first thing is says is 'Gamers Lounge - An inside look at assassins creed' which is a very popular game, mainly played by younger people.

This magazine cover I think suits it's audience for students around the age from 16-19. The centre of visual interest is a photo of a band, that are very well known by this age group at the moment, and so this is drawing attention to the magazine itself. The contents pages are stated nice and clearly in block capitals, with red page numbers so it is easy to read and people of that age will be able to spot it and have more understanding of what it includes. The short piece of text under each title of the page is also great for this specific audience as it gives them a quick insight on what the article/page might be about. The review on 'Nick Cave' is clearly shown using a smaller photo of the man himself, and the page number stated in red next to him. The 'Review' title is also made using reversed out coverlines, using the colour scheme of black, white and red. Sophisticated but still interested for people of that audience.

Monday, 10 October 2011

Initial Research

                                                                                                                                 
 All student magazines have things in common, to catch the viewers attention and give useful information about the things we may be interested in. These examples of student magazine covers definitely all have something in common, which is the Banner, the title of the periodical, that appears on the cover of the magazine. it usually appears in a large font or colour that stands out to grabs the readers attention. The 'Indian student' magazine cover definitely draws us in as the title is in bold colours. The word 'Indian' is highlighted in green so it is easy to see that this magazine is advised for Indian students who may be studying abroad. Whereas the 'Student Society' magazine cover uses quite a dull colour for the title but still stands out as it is outlined in black, which makes it appear more bold/striking. However, the 'Campus Life' cover decided to use white for the colour of the title, which I wouldn't really find striking however because the background image is a different colour it does. The fact that it is in a rather large font also makes us spot the title almost straight away.

Another thing all these Student magazine covers share is a centre of visual interest. Which is usually a prominent item such as a headline, picture of graphics. In the 'Indian Student' magazines case, the prominent item is the picture of the student leaning against the wall. We are drawn to her for many specific reasons. The fact that she is wearing a pink sweater automatically makes the magazine cover look more striking as it is bright, and covers quite a lot of the page area. She is also smiling, which is great as it instantly gives a more positive look on the magazine as she looks happy, a happy student. The fact that she looks quite young and that she is on the phone also gives the idea that she may be a student without looking at the headline. The 'Student Society' also uses a large picture of someone as the centre of their visual. However this time it is a young looking boy. Again we are attracted to him maybe because he is positioned slightly to the right, so he is not completely covered in text, so we are able to see him better. On the other hand, he isn't really smiling which gives a more serious approach to the magazine maybe. The fact that he looks quite young gives the idea that he is a student starting college, or in his second year. This is useful as it is easier to tell what audience the magazine is advised for without looking at the headline. On the other hand the 'Campus Life' magazine really uses the picture of the man to their advantage as he is positioned in the centre of the page, and is wearing bright coloured clothing with a distinctive pattern to catch the eye of the reader. The headline is also cropped so that the man is in front of the title using layering affects. He is also positioned in a place where there is a quite a big contrast between the colour of the clothes and the background colour again, to appear more bold and striking.


All three of these magazine covers also share coverlines, which are lines of text that appear on the cover of the magazine to draw the reader into the stories. The 'Indian Student' magazine uses the colour white for the text, as this stands out against the coloured background. It also has the subtitles in block capitals so it's easier to spot and read. Whereas the magazine 'Student Society' decided to use the same colour text as the title. I think it works quite well however I fact that the smaller text is in black means it is not that easy to see against the busy background. On the other hand 'Campus Life' uses reversed out coverlines, which is where lines of text appear on the cover of the magazine to draw the readers into the stories but are placed on a block of colour different to that of the cover itself. I like the way this magazine  does this especially as the pieces of text are in white, against the black blocks, meaning the texts stands out very well. Also, because the black is rather different to the background itself that too bring attention to the text, making people read it.

The contents pages of student magazines also share various layouts, for instance, like this contents page it has a banner, titling 'contents' with the date and the website next to it. It is also using reversed out coverlines as the text in is white against a black block, making it stand out. The contents page also has a centre of visual interest, which is a picture of what looks like a boy band, placed slightly to the right and rather large for people to see. The page numbers are in red, which is easy to see amongst all the text, colour matching the 'features' subtitle. Under every title of the page there is a short piece of text explaining what the page is about and what it includes to draw the reader in and to help them find what they or looking for or what they may be interested in. A smaller photo is placed near the bottom of the contents page of a man with the word 'review' using reversed coverlines to make it easier for people to see who they are talking about. One of the page numbers is actually placed onto the large image to the right of the contents page. It also contains a pull quote from part of the article to give slight insight on what has been said.
                                                                                                


Preliminary Project

Hello, my names Abbie and welcome to my AS Media Studies blog. I will be blogging my work including the front page of a new school/college magazine in Medium close up and a mock-up of the layout of the contents page. Enjoy!