When planning and preparing my magazine I found this time round I was able to put a lot more into my research and drafting, especially as I had more time, meaning I could put a lot of effort into it to produce something at a high standard.
I found that during this project my organisation of time was a lot better, as I was able to organise all of my work and set deadlines using time toast and regular updates which I wasn't able to do in the preliminary project.
Since my first project i would say I have definitely learned a lot more about using the camera and different frame shots, angles and lighting as for this project all of that was crucial in order to produce the magazine cover, contents page and double page spread at a high level. I was also able to spend a lot more time concentrating on the lighting effects when taking the photos, which was very helpful as it made my images look a lot more professional.
I think I have definitely learned a lot more about the different conventions of magazines as I was able to spend a lot more time researching different mags so I could see what is typical of a music magazine. Especially as when I started my preliminary task I found it quite difficult to produce a good front cover and contents page as I wasn't too sure of what should be included.
When I made my magazine cover and contents page for the preliminary task I had to use photoshop for the first time. I found it very difficult to use and wasn't able to do things that I wanted for instance air-brush the students face. However, after this project I feel I have learned a lot more about photoshop after having plenty of time to practise trying out different effects and image manipulation so this time round I was able to do everything I wanted to do to the model, including airbrushing and cropping.
I also feel that my awareness of how consideration of the target audience determines the outcome of decisions made during the production process has improved as when I was making my magazine for this project I changed my mind on various ideas and only included certain things in my magazine because I knew exactly who I was aiming it at whereas with the preliminary project my audience wasn't so specific meaning I did things that may not have suited my audience.
I think the biggest thing I have learnt from undertaking this project would probably be how there is much more to magazines than I thought and that all magazines are very different from each other depending on who it is aimed at and that everything is done for a reason.
I think I have definitely hit my targets as one of them was "there should have been a shooting schedule plan, which I will need to take into consideration for the next project." and I did make a shooting plan this time round which included shot lists and a lot of information on locations and props.
Thursday, 23 February 2012
5) How did I attract/address my audience?
I think I definitely succeeded in attracting my target audience as when I showed a few mixed gender teenage classical music fans my magazine I got quite a good reaction and some good positive feedback. When I asked them about it, all of them straight away knew that it was a classical music magazine, and found the colour scheme very effective as the use of black, white and red could apply to both sexes and come across as quite classy looking - as said here -
When I asked a couple of people from my focus group about the font styles and images used I also got this reaction -
I was quite pleased after hearing this as I wanted my font styles to look cool and adult looking as my magazine is aimed at a more sophisticated, upper-class audience so I know I have done a good job in doing so. It was also quite gratifying to hear that it was clear to people who looked at the magazine that it is aimed at teenagers which is great as I made sure my magazine didn't look too adult as I wanted to challenge conventions by finding a gap in the market.
When I asked a couple of people from my focus group about the font styles and images used I also got this reaction -
I was quite pleased after hearing this as I wanted my font styles to look cool and adult looking as my magazine is aimed at a more sophisticated, upper-class audience so I know I have done a good job in doing so. It was also quite gratifying to hear that it was clear to people who looked at the magazine that it is aimed at teenagers which is great as I made sure my magazine didn't look too adult as I wanted to challenge conventions by finding a gap in the market.
4) Who would be the audience for my media product?
The audience for my magazine would be both male and female teenagers who are radical individualists, traditionalists and achievers who fall into the c1/B category on the jitnars scale. My audience would be very much into classical music, and may play an instrument as they would be quite ambitious. They would not be the kind of listen to mainstream music or wear quite common clothes as fashion would be something they'd be very interested in. They might be interested in activities such as socialising, reading, photography and collecting vintage comics and retro antiques.
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